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How much does a Rolex cost?

Rolex is undoubtedly the world’s most famous watch brand. The Genevan manufacturer’s timepieces are equally highly coveted. Classic models tend to sell out almost as soon as they’re put up for sale. Iconic watches like the GMT-Master, Submariner, and Daytona are nearly impossible to find in brick-and-mortar stores. However, instead of spending years on a waiting list, you may be able to find the exact watch you’re looking for among the over 70,000 Rolex listings on Chrono24.

That said, you should expect to pay a significant premium if you want to get your hands on a popular watch sooner. For example, a stainless steel Submariner Date ref. 116610LN costs about 12,500 USD on Chrono24 – that’s more than 2,300 USD above its official list price. You’ll have to dig much deeper in your pockets for a Daytona ref. 116500LN or stainless steel GMT-Master II ref. 126710BLRO. At 26,000 and 19,000 USD respectively, they cost nearly double the manufacturer’s recommended retail price.

There are also more affordable options. Prices for vintage models from the 1930s and 40s, such as the Oyster Sport Aqua ref. 3136 or the women’s Precision Super Balance ref. 4211, start under 1,200 USD.

Prices at a Glance: Rolex Watches

Rolex as an Investment

Rolex watches are so much more than a statement of power, prestige, and luxury – most also make fantastic investments. If you ever decide to sell your Rolex, you can generally assume you will at least get your money back. In fact, watches in good condition often sell for a profit. This applies to both current models and rare vintage timepieces. The latter often achieve five, six, or even seven-figure prices at auction.